According to figures, Christmas Eve is a time when shoppers steer clear of city centers.

Image source, PA Media

As more people opt to live locally and visit shops, Christmas Eve shopping in the city’s High Streets has dropped since last Friday.

Springboard data showed that central London shoppers declined by 30.3% due to the high Omicron case count.

Visitor numbers to London’s city centres fell 10% between Friday and today.

However, overall footfall rose nearly 14%. This was despite a strong performance in markets towns and retail areas.

This figure is still 21% below the one on Christmas Eve 2019 before the pandemic.

Springboard data that covers the hour from noon to midnight is being closely watched suggests that retailers in city centres will lose their hopes for a shopping boom on Christmas Day.

Springboard revealed that retail park footfall rose by 23.6% last week.

Retail parks are more likely to retain shoppers than other spaces because they offer large, open spaces that make it easier for shoppers to feel safe and secure.

Springboard reported that footfall increased by 19.6% in shopping centers. Springboard reported that footfall rose by 19.6% in shopping centres and a 14.3% increase in market towns. It was 26.3% for coastal areas.

Springboard reported that there were fewer Covid restrictions than usual last year and that footfall in central London has increased by 42% over the previous year. However, Springboard noted it appeared many shoppers were staying home to avoid getting infected.

Springboard stated that this trend has occurred over the past few weeks. Springboard noted that shoppers are now self-censoring their travels and choosing to stay local, rather than traveling to more remote destinations.

According to the company, city centers have experienced a gradual fall in shoppers since Britain raised concerns about this new version on 25 November.


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