E.On, the energy supplier, has apologized for sending socks out to customers to get them to reduce their heating bills.
This is only the second time a major supplier has admitted to making a marketing error when faced with a squeeze in living costs due to rising energy prices.
Ovo’s founder stated earlier that Ovo was embarrassed by his advice on energy savings, including performing “a few star jumps”, cuddling pet animals and other such things.
In April, energy bills will soar.
A new price cap looks set to add about £600 to the annual gas and electricity bill of a household with typical energy usage.
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E.On Next, a subsidiary of energy giant Energia, distributed the socks.
It was accompanied by a message encouraging the wearer to make “lighter footprints”, which included turning down heat and decreasing carbon emissions.
Some customers, however, reacted angrily and with perplexity to the fact that they were being sent to relatives who are elderly. The company apologizes.
It wrote on Twitter: “If we recently sent you socks, we would love to apologize for making some people feel.”
This mailing ought to have been stopped because of the severity of the current challenges many are currently facing. We are deeply sorry.”
The Daily Mail reported that the company had sent the socks out to 30,000 people who replied to an energy conservation campaign.
The company’s spokesperson said that this activity was not meant to diminish the urgency of the current crisis in energy.
This campaign was originally launched last year. It was meant as an entertaining way to get people thinking about “lightening their carbon footprint” and has nothing to do with current issues many are currently facing.
E.On, he stated, had spent billions on better insulation, heating efficiency, advice for customers, and other services.
E.On is UK’s second largest energy supplier after British Gas.
Stephen Fitzpatrick is the founder and third-largest Ovo.
This latest gaffe was made by an alliance of charities that called for the government to take immediate action on the energy crisis.
24 charities including Save the Children and Age UK as well as WWF, Green Alliance, Greenpeace, End Fuel Poverty Coalition and WWF all stated that emergency funding is needed in order to help the most vulnerable.
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